5 Digital Marketing Trends To Watch In 2019

Digital marketing advertising spend has surpassed TV advertising spend since 2016 with no signs of slowing down. These digital marketing trends listed below are crucial for your business’s success online in 2019.

Digital marketing continues to go through significant changes and improvements each year. There are always new trends to look for if you want to stay ahead of the competition and keep up with your audience. Here are five digital marketing trends to watch in 2019.

Live Streaming With Influencers

Video content has been an important part of online marketing for several years now. Technology is taking a step forward and live video content is stepping into the spotlight. This is thanks to the rise of several live streaming services, such as Twitch and Periscope. Even YouTube has taken initiative and implemented features that allow live streaming.

Live video content pairs well with influential marketing. Live streaming sessions often involve a Q&A type interaction between the audience and the streamer. The answers and opinions shared by well known social media influencers can have a significant impact on a brand and will continue to evolve as one of the top marketing trends to watch this year.

The Rise Of Artificial Intelligence

Whether it’s as a marketing tool or a tool for global domination; people have been awaiting the rise of AI for decades. It’s safe to say that we’re a long way from AI that can completely replace humans, but they can perform many of the mundane tasks that humans perform today. In particular, AI is becoming an important tool in the field of marketing analytics.

Aside from the ability to constantly analyze and decipher large streams of data, AI can perform a variety of other mundane tasks with high efficiency. Chatbots powered by artificial intelligence are already used to communicate with customers and perform customer service tasks on many different sites.

This is a digital marketing trend that will only become more common and more efficient as 2019 progresses. By taking advantage of this trend, your business can speed up its rate of growth, reduce its workload, and save money.

Ethical Data Sharing

2019 is going to be a big year for data collection and sharing. A great example of this is the Open Data Initiative launched by the CEO’s of Microsoft, SAP, and Adobe. This initiative helps marketers combine consumer data from multiple sources and work towards creating a unified view of their customers.

However, at the same time, new privacy laws are being introduced into legislation. An example of this is the General Data Protection Regulation, which was enacted in the middle of 2018. Thus, on one hand, businesses are going to have the ability to access and utilize more data than ever before. But on the other hand, they will need to approach this data with a new view on ethics and new legislation in mind.

A Changing Relationship With Facebook

Facebook has been the king of social media for a while and will likely remain so for years to come. However, the relationship between Facebook and the people is changing dramatically. Recent data breaches and a rise in political propaganda is continuing to alienate the younger audience.

More than 40 percent of Facebook users are over the age of 65. The younger demographic is growing increasingly more attracted to Instagram instead. That’s not a problem for Facebook since they now own Instagram. But it’s important for marketers to keep in mind when choosing which platforms to focus on during the 2019 year.

Video Marketing Reaches New Heights

With the increasing popularity of live streaming, it might seem as though traditional video marketing has peaked, but that couldn’t be further from the truth. Statistics show that video marketing is likely to be more important in 2019 than it has ever been. More than half of online consumers are more likely to purchase a product after watching a video. And around 70 percent of consumers share marketing videos after watching them.

It’s clear that video marketing will be a top digital marketing trend to watch in 2019. This will include standard video marketing as well as influencer marketing with live streaming services. Behind the scenes, companies will be collecting new masses of information in an ethical manner while AI services find new ways to make use of that data. Don’t allow you or your business to get left behind, the digital marketing world is quickly evolving. The faster you can adapt and implement these digital marketing trends in 2019 the better chance you have to survive and thrive against your competition.