YouTube is one of the most visited websites in existence, which means getting free YouTube views is becoming increasingly challenging due to the vast competition. These days, building your following requires more effort than merely posting videos and hoping for the best. Fortunately, there are few easy techniques you can apply right now to make sure you stay under the spotlight and get YouTube views pouring in.
1.Use appealing thumbnails.
What’s the first thing you notice when you are browsing YouTube? The thumbnail image! An eye-catching thumbnail can stop a browser in their tracks and convince them to watch your video, even if they did not initially intend to.
Do not settle for the automated thumbnail image. Take the time to upload a high-quality photo that will attract viewers.
Make sure the image is a good representation of the subject of your video.
Use an image with vibrant colors to help your thumbnail stand out.
Attach your logo to the photo to promote yourself and/or your brand.
2.Utilize relevant keywords.
Making sure that your video appears when users search for similar videos is crucial. One way to ensure this is by including keywords that are searched for often and relevant to the content of your video and/or channel.
Your video title should include the most applicable keywords possible.
Repeat the keywords found in the title in the description of your video and add other YouTube tags that will help users find your video.
If you have a website or blog, make sure to use the same series of keywords in the copy and include a link to your video.
3. Promote your videos.
Do not limit yourself. Make your video discoverable wherever possible. In addition to your website and blog, add links or embed your video on as many platforms as possible, including:
You can take it a step further my creating a playlist using all of your videos.
Additionally, you can use end screens and cards to promote your other videos. Cards can pop up at any point during your video, while end screen appear at the conclusion of your video.
4.Convince your audience to subscribe.
You can also bring your video to a close by asking your viewers to subscribe to your channel. In fact, it doesn’t hurt to do the same at the very beginning of your video too. This way you can be sure that, even if the viewer did not watch your entire video, they still received the message.
Using calls to action is an extremely effective method constantly being used in the marketing world. YouTube is no different.
Another way to convince viewers to subscribe it to build up their anticipation. Let them know that you have a new video coming soon or give them a sneak peek of what’s to come by providing a preview of your next video.
5. Make sure your videos are shareable.
As you may know, people love to share videos on social media, and even via text messages, that they think someone else may find intriguing. Although an auto-generated link usually does the trick, you don’t want to limit your shareability. Make your videos easy to post on websites and blogs by ensuring that their embedding setting is enabled.
6. Create interesting videos.
We’ve discussed making appealing thumbnails, promoting your videos, making your videos easy to find and even encouraging people to subscribe and share. However, none of these steps can be quite as effective if your content isn’t appealing.
You can be more certain of the how enjoyable and valuable your content by designing your videos based on the following questions:
Does your video teach something?
Is your video relateable?
Can your video help someone?
Is your video genuinely funny?
If you’re not sure, ask! Request your viewers to comment on their thoughts. Did they enjoy your video? What would they like to see next?
This also helps build a relationship between you and your YouTube subscribers. If viewers see that you create new content based on their suggestions, they are likely to take more interest in your videos and you as a mentor or personality.
7. Brand your channel and videos.
To gain a following and get more views on YouTube, be sure to splash your branding everywhere.
Use the same background or color scheme in all of your videos.
Add your logo to the corner of each video.
Make sure your logo matches your username somehow.
Add a description of yourself or your company in the “About” tab of your profile.
Include YouTube tags that are relevant to your branding.
Creating a brand or personality can help validate you and your videos and attract more viewers to your videos and channel.
Now that you have a better understanding of how to get views on YouTube, the only thing stopping you from building a successful YouTube channel is…well, you! Apply these methods to both your existing and future videos and watch your views soar.