The Greatest Marketing Books for Your Digital Marketing Company

Pull you your reading glasses and get ready to take notes. We’ve curated a list of the best marketing books for the modern marketer.

Whether you’re just starting your marketing career, or you’re looking to polish your expertise, there’s a book for you. Each of these provides great insight into all of the marketing essentials. You’ll find that each of these marketing books are a vital tool for any digital marketing company.

SPRINT: HOW TO SOLVE BIG PROBLEMS AND TEST NEW IDEAS IN JUST FIVE DAYS

by Jake Knapp, John Zeratsky, & Braden Kowitz

If you’re looking for a book that will teach you how to be productive, Sprint delivers. The 5-day sprint strategy was designed by Google — yup. It’s a fantastic way to quickly and efficiently complete tasks, both big and small, using heightened concentration. The idea is to conquer a single project within a 5-day period using time management techniques.

The book explains how to organize yourself by assigning certain parts of your larger tasks to each day. It’s an incredible guide that can be applied to any workplace, including a digital marketing agency.

DON’T MAKE ME THINK, REVISITED: A COMMON SENSE APPROACH TO WEB & MOBILE USABILITY

by Steve Krug

Having a well-functioning, easy to navigate website is crucial for any type of business. With 92% of prospects visiting a company’s website prior to making any buying decision, it’s never been more important to have an impressive page.

Don’t Make Me Think, Revisited takes you through the modern fundamentals of having a successful website that is easy to use and appealing to potential clients.

INBOUND MARKETING: ATTRACT, ENGAGE, AND DELIGHT CUSTOMERS ONLINE

by Brian Halligan & Dharmesh Shah

Inbound marketing is a tactic use to intrigue and captivate online leads and customers. The beauty of this method is that it focuses on the behavior of today’s consumer.  By offering an interactive digital experience, rather than wasting energy on antiquated strategies, you can increase your customer base at a rapid rate.

This book explains how to increase views, direct web users to your site and how to convert leads into clients.

DIGITAL MARKETING FOR DUMMIES

by Ryan Deiss & Russ Henneberry

Much like the rest of the …For Dummies series, this book covers all of the basics, and then some. It’s an exceptional aide for marketing students and entry-level marketers, as well as a great tool for experienced marketers looking to brush up on their marketing skills.

It discusses everything you can imagine – from content creation and various methodologies, to designing, executing and analyzing well-constructed digital marketing campaigns. 

BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY

by Martin Lindstrom

No matter what kind of marketer you are, the purpose of your role is to achieve sales. To do so, understanding what drives consumers to buy is imperative. A successful marketer comprehends the power of the human mind and its effect on actions and impulse.

Buyology teaches readers the psychology of shoppers including the role of human senses, culture and other motivators.

ULTIMATE PHRASE FINDER TO HELP YOU PROMOTE YOUR PRODUCTS, SERVICES, AND IDEAS

by Edward Werz & Sally Germain

This is more like manual than a marketing book you read from beginning to end. It is an incredibly valuable encyclopedia of words and phrases that influence consumers. You can keep this book handy and use it anytime you feel the need to refresh your marketing copy or even give your messaging a new direction. 

CONFESSIONS OF AN ADVERTISING MAN

 by David Ogilvy

Written by “The Father of Advertising” himself, this is a timeless read. Ogilvy discusses various principles of advertising, all of which are still applicable to today’s marketing and advertising industries. 

The book also coaches readers on how to maintain a healthy work environment and nurture a strong team with impeccable ethics.

THE ESSENTIAL SOCIAL MEDIA MARKETING HANDBOOK: A NEW ROADMAP FOR MAXIMIZING YOUR BRAND, INFLUENCE, AND CREDIBILITY

by Gail Z. Martin

With the use of public transportation came ads for subways and buses. With independent driving, we saw an evolution of billboards and radio ads. Today, social media has taken society by storm, which is why marketers need to know the ins and outs of social media marketing. 

The Essential Social Media Marketing Handbook is an incredibly helpful social media marketing book. It details each platform and teaches the reader how to utilize them to optimize brand awareness and sales.

CONTAGIOUS: WHY THINGS CATCH ON

by Jonah Berger

It may seem that trends occur at random, but that is far from reality. After years of observation, Berger has learned what factors cause videos, companies and even products to go viral. In Contagious, he explains the significance of word-of-mouth and how it can be utilized to deliver content and messaging successfully. 

SELLING THE INVISIBLE: A FIELD GUIDE TO MODERN MARKETING

by Harry Beckwith

One of the biggest challenges marketers face is promoting services. Unlike products, which are tangible and usually consistent, services are abstract and require a more complex plan of action. 

Beckwith dives into the importance of communication and building relationships. He discusses how they can positively affect sales when used properly.

No matter your role, if you work for a digital marketing company, you’ll want to have these books within reach. Each of them is a valuable tool for any marketer that believes there’s always more to learn. The more you know, the more you can offer as a marketing professional.